This session describes "Citation Month" at NYU Shanghai, a collection of passive and active programming events held in October annually from 2022. Citation month was established with the goal of making citation more approachable for our students, especially those who are new to citation practices. The presentation will outline the different events that have comprised Citation Month over the three years it has run so far, identifying how events have been introduced, adapted, and removed over time, and describe which events have been most and least successful in terms of student engagement. This session may be helpful for others interested in similar programs to support diverse student populations.